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There was a rise in podcast consumption and an increase in catalog content listenership. Due to the extended nature of the first wave, it observed a change in the kind of content that they were consuming. "Particularly for this festival season, we are excited to present new content and are confident that existing stories will find new listenership," Amar Deshpande, co-founder, Gaathastory.ĭespite the effects of the pandemic, the volume of new audio content (music and podcasts) has remained consistent, claims JioSaavn. We still get good listenership for our storytelling shows, especially in regional languages ranging from Telugu to Gujarati, besides Hindi, it claims. Gaathastory saw a massive spike in listenership for its bedtime stories and other kids' content since the schools were closed. For instance, our podcast Practically Gita where we bring practical insights from Shrimad Bhagavad Gita for everyday problems was one of the most listened to shows we've ever produced," said Bijay Goutaum, co-founder, WYN Studio, a startup that produces podcasts with brands.ĭuring the lockdown period, for the on-demand audio or podcasting space, some new genres gained focus, such as thriller, true crime and horror. "In fact, the lockdown has helped them build the habit of listening to the podcasts and a lot of people continue to listen to podcasts, especially to deal with stress. Some claim that as people are getting back to normalcy, driving back to their offices or going out for walks, jogs, there has not been any significant change in the consumption numbers. We now see an average of 2 million unique listens per month," said Doshi. "With so many OTT apps that have created on-demand consumption habits, users want more content that they can binge listen to as and when they can. We did see a drop in listeners right at the start of the pandemic and then slowly it picked up quite well, said Amit Doshi, founder, IVM Podcasts. Platforms such as Spotify, Audible Suno, JioSaavn and Gaana are also spending heavily on original content with celebrities, RJs and popular personalities.Īs the world is inching back towards normalcy, will OTT platforms gain more or will they see a drop in the number of listeners? Today, podcasts and music apps are household names. Recently, podcasters also celebrated International Podcast Day on 30 September to connect with fellow podcasters, podcast listeners, podcast enthusiasts and leaders in the industry.
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Audio OTT platforms also helped listeners kill boredom without adding further strain to their eyes. Podcasts in particular helped many acquire knowledge without having to sit through stressful news debates. While earlier, people tuned to music while commuting, after lockdown they were listening to that and more while doing household chores or exercising at home or even while working. Within months, listening to podcasts and tuning to music through apps became a habit for many. Most platforms saw more than 20 per cent increase in listenership post March 2020. The episode title is based on a quote from Willam Shakespeare's play Julius Caesar.Music, podcasts, storytelling and other audio OTT content emerged as stress-busters for millions who were screen fatigued during the pandemic.
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The first time was in " The Buster Report." It was revealed that he went to band class in high school in " The Butler Did. He assigned his class a copper smelting diorama project in " Best of the Nest." Ratburn is seen reading "A Brief History of Copper Smelting". Ratburn, including being an alien (a running gag throughout the series), a nail-eating vampire (" Arthur and the Real Mr. Arthur notes Buster's previous theories about Mr.Ratburn's ear to learn about his hearing impairment is similar to " Buster's Breathless," when the class traveled up Buster's nose to learn about his asthma. Arthur, Buster, and Brain "traveling" into Mr.This is the same globe from " Shelter from the Storm."
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